Social media advertising has become one of the most powerful ways for businesses to reach potential customers, generate leads, increase sales, and build brand awareness. Facebook and Instagram, both owned by Meta, provide advertisers with powerful tools to target specific audiences and achieve measurable results. In this module, learners will gain a foundational understanding of Facebook and Instagram advertising, learn the different campaign objectives available, and understand how customers move through the buying journey. By the end of this module, learners will be able to: Understand how Facebook and Instagram advertising works Identify different advertising objectives Understand the Meta advertising ecosystem Recognize the stages of the customer journey Match advertising campaigns to customer intent