This course introduces learners to the world of digital marketing in a simple, practical way. It explains how businesses use the internet, social media, content, and online advertising to attract customers and grow.

Learners will understand the core principles of digital marketing, the main channels used today, and how online customer behavior works.

By the end of this course, learners will have a strong foundation to move into advanced marketing, freelancing, or business promotion.

LEARNING OUTCOMES

By the end of this course, learners will be able to:

• Understand what digital marketing is and why it matters
• Identify key digital marketing channels
• Understand how customers behave online
• Explain the basics of branding and online presence
• Understand content marketing and social media basics
• Recognize how online ads work
• Build a simple digital marketing mindset