Social Media Marketing for Beginners

Social media has become one of the most powerful marketing tools available to businesses, organizations, entrepreneurs, and content creators. Every day, billions of people use social media platforms to connect, learn, shop, and engage with brands.

This module introduces learners to the fundamentals of Social Media Marketing (SMM). Students will learn what social media marketing is, explore the major social media platforms used by businesses today, and understand how to set effective marketing goals that align with business objectives.

By the end of this module, learners will have a solid foundation in social media marketing and understand how businesses use social media to grow their audience, increase brand awareness, and drive sales.